Business is booming for one Pilbara cattle station, who says it can't keep up with demand for boxed beef. Mardie Station has had a strategic plan to move away from reliance on the risky LE trade. As of Nov 2014, their only problem as been that they cant get enough cattle. "We'd double what we're doing, if I had the cattle" was the comment from the manager in Nov 2014.
So just what does it take before Australia starts really supplying the boxed meat trade instead of LE?