An article in Sheep Central reports on the need for Australia's wool industry to improve its non-mulesed wool rates, noting that consumers are not satisfied with the use of pain relief as an option.
“We’ve seen as recently as last week AWI’s country manager for China Jeff Ma state that the next generation of consumers in China are already asking questions about the provenance of products they buy be it wool or other,” said the president of the Australian Council of Wool Exporters and Processors.
So what if this next generation of Chinese consumers expands their thinking to live ex? They may not be satisfied that partial measures such as lower stocking densities are adequate protection against the cruelty of live export, especially on long voyages through extremes of temperatures with rough seas on ships with no vets, looked after by stockpersons with no formal accreditation. Time to rethink?